Posted on February 16, 2015
February 16, 2015 | by Bryne Yancey
It’s that time. We’re eight months into The Runout’s existence, and now I’m going to ask you nicely for something.
I was laid off from my day job at the beginning of 2015, a day job that essentially paid for The Runout to keep going; the site had no income, per se, so I used my own, like everyone tells you you’re supposed to do when you love something. I didn’t mind doing it, but given what my income was (small), it was far from a sustainable model. I knew that.
I really, really don’t want ads on The Runout. I’m guessing the majority of you don’t want them either. You know how everyone says the separation of church and state doesn’t really exist? Neither does the separation of advertising and publishing. I don’t want The Runout’s content to be influenced by ad partners. I’ve been in meetings with ad departments before where some, not all, but some editorial coverage was bargained over based on who was spending the most ad dollars that month. Even recognizing it as a necessary evil in that situation for keeping the lights on and everybody paid (I don’t know for sure, but I would guess that almost every magazine functions this way to some degree), it was routinely as soul-crushing as it sounds.
I didn’t get into this to placate ad partners, but I can’t feasibly keep The Runout going on income earned as an underemployed freelancer. So I’m asking you to help.
We’ve set up a Patreon page (thanks to PropertyofZack for the inspiration) where you can donate as little as $1 a month to keep The Runout up and running and constantly improving. If even 20% of our followers on tumblr gave $1/month, I could afford to run the site full-time, like, *as my job.*
There are also higher tiers, where if you give more, we will give you more in return:
—For $5 a month, you’ll get access to a monthly, members-only podcast that will feature roundtable discussions of topics covered on the site, interviews, new music and more.
—For $10 a month, you’ll get access to the podcast as well as a membership in our new mix CD club. Every month, we’ll mail you a new CD with tracks curated by The Runout’s contributors and special guests. The CDs will be themed each month, with artwork, liner notes and all kinds of other cool stuff. If you don’t want CDs but want to join at this level anyway, we’ll send you digital files instead. But as a 30 year-old, CDs are cooler, in my opinion.
—We’re also taking pre-orders for a year-end zine. For a one-time donation of $25, we’ll mail you a year-end physical zine with some of the site’s best work, as well as exclusive essays, interviews, artwork and more. We’ll package the zine with some music and other stuff to make it even more worth the price.
Check it out here, and please give if you can. Thank you.